In addition we see Owen piloting the G-Class, the patriarch of all Mercedes-Benz SUVs.
When Claire must confront a crisis well beyond what she can handle alone, she takes the new Mercedes-Benz GLE Coupé (showcasing its off-road capabilities) and joins behavioral researcher Owen (Chris Pratt) on a mission in the lush jungle of Isla Nublar. The Mercedes-Benz GLE 450 AMG Coupé makes its film debut as the official car of Jurassic World operations manager Claire, played by Bryce Dallas Howard. "We are delighted to continue our partnership with a multitude of Mercedes-Benz vehicles and will promote the film and our cars with many exciting global marketing activities." Jens Thiemer, Vice President Marketing Mercedes-Benz Cars. Today, 18 years later, another Mercedes-Benz car will debut in a significant role in the latest installment of the groundbreaking Jurassic Park series named Jurassic World: the new GLE Coupé", says Dr. "In 1997 the Mercedes-Benz M-Class made its first official appearance in the Hollywood Blockbuster 'The Lost World: Jurassic Park'. Additionally, a custom key visual was developed for all communication in which the all-new GLE Coupé is seen eye-to-eye with the film's fearsome Indominus rex. The commercial, starring the Mercedes-Benz vehicles from the film, launches today in the U.S. Mercedes-Benz will accompany the release of the film with a comprehensive co-promotional package that includes a television commercial, print and online advertising, dedicated microsites and social-media activities. Alongside the iconic G-Class, Unimog, Sprinter models and the all-new GLE Coupé will play a leading role in the epic action-adventure. This summer, when the long-awaited next installment of the groundbreaking Jurassic Park series, Jurassic World, arrives in theaters, an entire fleet of Mercedes-Benz vehicles will share the spotlight. Mercedes-Benz Launches Campaign to Support Universal Pictures and Amblin Entertainment's Jurassic World Also, the company has a commercial showing off some of the vehicles in action in the movie, which you can watch below. GLE-Class Coupe with the film's monstrous Indominus Rex dino, and you can check it out in the gallery above. Sprinter to do some offroad work in the park, as well.Īdvertising efforts, Mercedes has a print ad for the G63 AMG 6X6 also plays a part in the flick. GLE-Class Coupe gets to play a pretty big role because Bryce Dallas Howard's character drives one of the newĬrossovers around the dinosaur-infested island. We already know about its appearance in the film, the Mercedes-Benz is throwing its marketing muscle behind the movie to showcase some of the brand's rugged vehicles. One of the next highly anticipated flicks due is This year looks to be a big one for blockbusters.Īvengers: Age of Ultron are already hits, and more major premieres are on the way all the way up to the return of
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